Meta killed its Muse Image AI feature three days after launch. Hollywood had had enough.

Meta retracted its Muse Image AI feature from Instagram and the Meta AI app just three days after its launch due to privacy concerns. The tool allowed users to generate AI images using photos from public Instagram accounts without explicit opt-in, prompting backlash from Hollywood unions and talent agencies. In response to the criticism, Meta acknowledged the feature missed the mark on user privacy and disabled it.