Netflix is adding short-form video from Variety, Rolling Stone, and BuzzFeed as it competes with YouTube and TikTok

Netflix is introducing short-form videos from various publishers like BuzzFeed, Condé Nast, and Penske Media, launching in six countries starting August 3. This initiative aims to compete with platforms like YouTube and TikTok by offering standalone short content alongside its traditional longer shows. The move comes amid concerns about viewer retention between seasons and seeks to engage audiences with diverse, web-native videos.