Reddit fights AI marketing ‘slop’ with its own AI, as GEO becomes the new SEO

Reddit is facing a new challenge where marketers plant fake posts and comments to influence AI chatbots like ChatGPT to recommend their products, a practice known as generative engine optimisation (GEO). To combat this, Reddit employs AI tools alongside human moderators to detect and remove such spam, reducing user exposure significantly, though the battle between marketers and Reddit continues.