Shampoo and cookies get an AI makeover as consumer giants rewire their labs

Major consumer goods companies like Procter & Gamble, Mondelez, and Unilever are increasingly integrating artificial intelligence into their product development and marketing processes. AI is being used to accelerate formulation testing, generate new product ideas, and create personalized marketing content, thereby reducing time and costs associated with traditional methods. This shift illustrates how AI is becoming embedded in everyday consumer product innovation beyond its typical association.