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Shopping & eCommerce Marketing & Sales

China’s 618 festival is all-in on AI. Its shoppers are not.

The Next WebPublished Jun 18, 2026

China's 618 shopping festival heavily integrates AI technologies for marketing and logistics, but consumer adoption and trust in AI-driven experiences remain cautious and limited. Despite AI's prominent role behind the scenes, shoppers show reluctance to fully embrace AI in their purchasing decisions.

#618-shopping-festival #ai-integration #china #consumer-behavior #e-commerce

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