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Curated AI news · 24 stories

AI Research

Anthropic’s newest ad is creeping people out

Anthropic released a new advertisement featuring unsettling imagery and a somber tone that questions the trustworthiness and control of AI. The ad, which highlights ethical concerns about AI, has drawn criticism and mockery from industry figures, including OpenAI's CEO, for its bleak presentation and marketing approach. This strategy, aiming to position Anthropic as a responsible AI company, has been perceived by some as ineffective or off-putting.

Marketing & Sales

Meta is pushing brands onto its AI ad tools. The results are a mess

Meta is encouraging advertisers to use its AI-driven ad creation tools, but a Business Insider investigation reveals these tools often produce flawed outputs such as distorted images and incorrect product representations. Advertisers report having to routinely fix these AI-generated errors, while Meta places responsibility for reviewing and approving AI content on the advertisers themselves. Despite these issues, Meta continues to promote these AI tools to scale its advertising business.

Video Generation

Netflix is reportedly considering always-on channels and bundles, which is to say, cable

Netflix is reportedly exploring the addition of always-on, genre-specific live channels to its platform, as well as integrating rival streaming services like Peacock as bundled add-ons billed through Netflix. These ideas remain internal discussions without confirmed launch dates or pricing, aiming to enhance user engagement and create unskippable advertising opportunities amid competition from free ad-supported streaming services. This approach resembles traditional cable TV models, addressing a

AI Research

Google will now tell you if an ad was made with AI

Google has introduced a new label in its "My Ad Center" that indicates whether ads on Google Search, Discover, and YouTube were created or edited using AI. The label is applied automatically to ads made with Google's generative AI tools, while ads created with other AI tools require manual labeling by advertisers. This initiative aligns with similar transparency efforts by platforms like Meta and Google's previous measures to disclose synthetic content in political ads.

Marketing & Sales

Google will now tell you which ads were made with AI, if the advertiser admits it

Google has introduced a feature that labels advertisements created or edited with AI tools, visible in its "My Ad Center" panel across platforms like Google Search, YouTube, and Google Discover. While ads made using Google's own AI tools are automatically flagged, others rely on advertisers to self-report AI involvement, as Google does not independently verify this information. This initiative anticipates upcoming EU regulations requiring transparency for AI-generated content, although the self-

Marketing & Sales

Google will now disclose which ads are made with AI

Google is introducing a feature that informs users when an advertisement they see was created or edited using AI technology. This disclosure will appear in the "My Ad Center" panel on platforms like Google Search, YouTube, and Google Discover, helping users understand the nature of the ad content. Advertisers using Google's generative AI tools will have the disclosure automatically enabled, while others must manually indicate AI involvement.

Marketing & Sales

Data from Estonia’s Odience shows niche creator communities are outselling mass reach

Data from Estonian marketing firm Odience reveals that niche influencer communities, characterized by strong trust and engagement, are generating better sales results than influencers with mass reach. This trend reflects a shift from traditional mass marketing to targeted approaches that leverage close-knit online groups centered around shared interests and identities. Brands are increasingly focusing on trust and relevance within these smaller communities rather than broad audience size.

Business & Enterprise

TechnologyWire launches PR distribution platform engineered to secure brand visibility in AI search

MediaFuse has introduced TechnologyWire, a PR distribution platform tailored for the tech sector that uses direct API connections with premium publishers to enhance the visibility of company announcements. The platform is designed to optimize press releases for AI-driven search engines and large language model summaries, addressing the evolving landscape of generative search. This initiative extends MediaFuse's targeted newswire approach, previously successful in finance and blockchain, to the a

Machine Learning

Shampoo and cookies get an AI makeover as consumer giants rewire their labs

Major consumer goods companies like Procter & Gamble, Mondelez, and Unilever are increasingly integrating artificial intelligence into their product development and marketing processes. AI is being used to accelerate formulation testing, generate new product ideas, and create personalized marketing content, thereby reducing time and costs associated with traditional methods. This shift illustrates how AI is becoming embedded in everyday consumer product innovation beyond its typical association.

AI Research

New Google commercial imagines a Declaration of Independence written with help from AI

Google released a commercial imagining the Founding Fathers using Google Workspace and AI tools to draft the Declaration of Independence, showcasing features like Google Docs, Calendar, Meet, and AI-powered visualization and note-taking. The ad takes a humorous approach and has received mixed reactions, with some viewers appreciating the creativity while others criticize the AI portrayal as unrealistic or tone-deaf. The commercial also appears to use AI-generated video effects.

AI Research

The New Meta for Silicon Valley Startups Is Nihilism

A new wave of Silicon Valley startups is adopting a nihilistic approach, prioritizing profit even at the cost of disrupting existing internet norms. Companies like Doublespeed are using AI-driven fake social media influencers to monetize online attention, reflecting a shift from the traditional optimistic startup culture. This trend includes tactics like orchestrated marketing campaigns and clip farms designed to capture user engagement rapidly.

Software Development

Podcasting platform Riverside enters the newsletter publishing game

Riverside, known for its video and podcast recording tools, has introduced a feature that allows users to convert their existing audio and video content into newsletters using AI, enabling direct newsletter creation and distribution within its app. The platform also enhanced its recording capabilities with multi-camera support and remote guest inclusion, alongside AI tools for drafting content and improving video quality. This move positions Riverside alongside other platforms expanding into new

Business & Enterprise

Trustpilot just partnered with Shopify to put its reviews where AI search engines are already looking

Trustpilot has formed a partnership with Shopify to integrate its customer reviews directly into platforms where AI-powered search engines operate, aiming to enhance the visibility and accessibility of user feedback for online shoppers. This collaboration seeks to leverage AI search capabilities to improve the shopping experience by providing trustworthy reviews within the search environment.

Business & Enterprise

Ferrari replaces its marketing chief one month after the Luce EV reveal wiped billions off its stock

Ferrari has appointed a new marketing chief just one month after unveiling its Luce electric vehicle, an event that led to a significant drop in the company's stock value. The leadership change comes amid investor concerns following the EV reveal. This move indicates Ferrari's strategic response to market reactions and its evolving approach to electric vehicle marketing.