Fi’s new collar taps Starlink’s direct-to-cell to track dogs off the grid

Fi has introduced the Fi Ultra, a smart dog collar that uses SpaceX's Starlink direct-to-cell satellite network to provide tracking even in areas without mobile tower coverage. This technology enables continuous location tracking by connecting directly to satellites, overcoming the limitations of traditional GPS trackers reliant on ground-based LTE networks. The device targets a growing pet wearables market and exemplifies the expanding use of satellite connectivity beyond phones.