Foreign psyops campaign targeting American consumer AI (2025)

Israel's Foreign Ministry has initiated a $145 million campaign targeting U.S. audiences, especially Gen Z, to promote pro-Israel narratives and counter criticism. The campaign includes efforts to influence AI platforms like ChatGPT by creating content designed to shape AI responses about Israel. This strategy, called Generative Engine Optimization (GEO), aims to affect how large language models present information on Israel-related topics.