Industrial AI Founders Keep Solving the Wrong Problem

Over six months, Deploy 95 engaged with 127 industrial AI founders and investors, revealing that many founders misdiagnose go-to-market challenges by applying SaaS assumptions to industrial AI. The core issue is misunderstanding the unique, proprietary nature of manufacturing processes, leading to ineffective demand generation strategies. Successful approaches require identifying clusters of repeatable demand through cross-sectional insights from roles like consultants and deployment engineers.