Instagram’s Adam Mosseri: If you don’t like AI, ‘then you shouldn’t have it in your feed’

Instagram head Adam Mosseri stated that while the platform will label AI-generated content, it will not filter or ban such content from users' feeds. He emphasized that users who dislike AI content can avoid it, and those interested can have feeds focused on AI content. Mosseri also acknowledged challenges in detecting AI content and highlighted Instagram's ongoing efforts to manage spammy AI posts while embracing AI features like Meta's Muse Spark.