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Robotics4 min reading time

Samsung creates a CEO-led robotics division to chase humanoid robots

The Next WebPublished Jul 21, 2026

Samsung Electronics consolidated its robotics efforts into a new division called Robotics eXperience (RX), reporting directly to co-CEO Roh Tae-moon, to accelerate development and commercialization of humanoid robots. The division includes leadership from Hyundai's robotics strategy and academic experts, and incorporates a majority stake in Rainbow Robotics to enhance capabilities.

#humanoid-robots #lee-dong-kun #rainbow-robotics #robotics-experience #roh-tae-moon #samsung-electronics

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