The EU says autoplay and infinite scroll are illegal. Meta has until it responds to disagree.

The European Commission has preliminarily found that Meta's Facebook and Instagram platforms use features like autoplay and infinite scroll to encourage addictive behavior, urging the company to disable these by default or face fines up to 6% of global revenue. Meta disputes these claims, citing measures like Teen Accounts to protect young users, but the Commission argues these are insufficient. This is part of ongoing EU scrutiny of Meta's compliance with digital service regulations.