Your screentime on Instagram is growing, thanks to Meta's AI push

Meta CEO Mark Zuckerberg reported a double-digit year-over-year increase in global Instagram usage this quarter, driven by enhanced feed and Reels recommendations powered by AI. Instagram's personalized content delivery uses large language models analyzing public posts to improve user engagement. Despite recent privacy concerns over AI-generated images, Meta continues to refine its recommendation systems for Instagram and plans to expand similar features to Facebook.